Encourage
yourself what you're trying to sell, you really can't sell it without any "talking"
with your prospective buyer. An in
attempting to sell everything on the Internet, the sales letter you send out is
when and how you talk to your prospect buyer.
All winning sales letters
"talk" to the prospect by creating a positive image in the mind of
the reader. They set their mind and "the
scene" by appealing to a desire or need; and then they flow smoothly into
the "visionary" part of the passive sales pitch by define in detail
how to be "grateful" life will be and, how "well" the
prospect is going to feel after he's purchased your product. This phenomenon always depends upon "body
or guts" of a sales letter.
Moreover, to winning a sales letter
follows a time-tested by approve formula:
1) Adapt
his attention.
2) Inspire
him what you can do for him it seems interested.
3) Build your trust on him desire the benefits
of your product so badly his mouth begins to water
4) Trending in action from him tell him to click
the right button or send for whatever you're selling without delay of any
procrastination on his part might cause him to lose out.
On your own website or blog, your sales
page should be the larger of what it would be
if were doing
a mailing services, or longer if you're using bullets plugins to emphasize
benefits to build the desire. Meanwhile
on the Internet you don't have to worry about letterhead stationery or the cost
of postage, which is a considerable savings.
If, however, you want to also do a mail marketing then the following
would apply. The sales letters in
mailings that pull in the most passive sales and it almost consist upon two
pages with 1 1/2 spaces between lines.
For really larger bucket items, they'll run at least four pages. on an
11 by 25 sheet of paper folded in half.
If your sales letter consists only two pages in length, there's nothing
wrong with running it on the front and back of one sheet of 8 1/2 by 11
paper. Moreover, your sales letter
should always be on letterhead paper your letterhead printed, and including
your brand logo and business motto if you have one.
The induviual length of your sales
letter, it should do one thing! If you intend to close your sale, you've got to
do it with your sales letter. You should
never be "wishy-washy" with your own sales letter. You do the actual
selling and the closing of that sale with your sales letter any brochure/pamphlets
or circular you send along with in your mailing will just reinforce what you
say in the sales letter.
There's been a fabulous deal of
discussion in the past since years regarding just how long a sales letter
should be. A lot of people are asking
about people really take the time to read a long sales letter? The answer is a quite simple and time tested
yes indeed! Surveys and tests over the
years emphatically prove that "longer sales letters" pull even better
than the shorter ones, so don't worry about the length ratio of your sales
letter just make sure that it boosts sells your product for you!
The "confidential secret" is
to make your sales letter so interesting, trending and "visionary"
with the benefits you're offering to the reader, that he can't resist reading
it all the way through. You break up the
"work" of reading by using short, punchy sentences, underlining the
major important points you're trying to make, with the use of sub headlines,
indentations and even the use of a multi-color, and leaving lots of white space
around it. On your own website or blog,
the sales letter should be run down the middle of the page so the viewer
doesn't have to keep adjusting the screen ratio to see the whole sentence. This
is very distracting and more apt to send that client to another website than
losing patience reading a long sales letter.
Whenever possible circumstances so long
as you have really good brochures to send out, have your printer run them through
his press and print your proper name & address even your telephone number
and company logo is established on them before you send them out. The major thing is, you want your prospect to
think of you as his supplier, the company, and not as just another independent
entrepreneur. Sure, you can get by with
less expenditure but you'll end up with fewer orders and in the end, less
profits.
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